Madonna has premiered her brand new video "Give Me All Your Luvin'" in American Football theme with N.I.A. and Nicki Minaj sexiness by her side.

The video comes two days short of the world's largest premiere live show with Madonna performing at the American Football Superbowl on Sunday practically guaranteeing it's success.

Madonna FT. M.A.A. & Nicki Minaj

According to the L.A. Times, the video is being pushed to the extreme on various media points including 95 radio stations across the US plus extras in New Zealand, Australia and the UK. It will also light up outdoor digital billboards to play the video in full in "highly visible" locations in New York City, Las Vegas, Paris, London, Oslo and Helsinki...and if that's not enough it will feature on 1600 billboards on subway stations, malls and bars. If Madonna can't sing and dance her way to the top she certainly can buy the marketing!

The video is cute and fun aimed at our 16 to 20 year olds. There is no sophistication, no half century worth of Madonna experience. Madonna knows what sells and what works and she does it famously. Whether it's considered art or not is for others to decide. M.I.A. does not do much more than show her gorgeous lips in a few chorus lines while Micki Minaj is the highlight in the video with her short rap battle solo that is soo Minaj and so beast.

"M.D.N.A" - her 12th studio album, is the first under her her 3-album contract with Interscope Records. In a short behind-the-scenes video, Madonna finds herself collaborating with producers Martin Solveig and William Orbit plus a little good clean fun with M.I.A.

The video for "Give Me All Your Luvin'," directed by Megaforce, is football and cheerleader themed - inspired by her upcoming Super Bowl appearance.

The album will drop on March 26th.

Madonna - Give Me All Your Luvin' Cover Art


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